Understand traffic, conversion, staffing, campaigns, layouts and multi-store performance through one connected view.
Key outcomes:
Improve store conversion
Optimize staffing efficiency
Measure marketing impact
Compare store performance
Improve store layouts
Protect retail assets
Explore
Mall Performance Platform
Turn mall activity into stronger asset performance.
Understand visitor trends, entrance performance, marketing impact, tenant exposure and operational opportunities across the entire property.
Key outcomes:
Improve mall traffic visibility
Compare entrances, periods and zones
Measure campaigns and events
Support leasing decisions
Strengthen tenant engagement
Improve asset performance
Who We Help
Retailers
Improve Store Performance
Malls
Improve Asset Performance
Attractions
Improve Visitors Experience
Public Spaces
Manage Crowd Flow and Occupancy
The Skywave Intelligence Platform
ACT
Dashboards, alerts, executive reports, operational recommendations and continuous
UNDERSTAND
Trends, conversion, comparisons, benchmarking, campaign impact and performance opportunities.
CONNECT
Sales, POS, campaign calendars, events, public holidays, weather, tenant or operational data where available.
CAPTURE
AI sensors, people counting, demographics, dwell time, heatmaps and zone activity.
Intelligence for Different Decision-Makers
Retail Operations
Traffic, conversion, staffing and store benchmarking.
Marketing
Campaign traffic lift, audience patterns and promotional effectiveness.
Mall Management
Entrance trends, peak periods, operations and visitor experience.
Leasing and Asset Management
Tenant exposure, zone performance, benchmarking and asset-level reporting.
Project and IT Teams
Standardized deployment, integrations, system reliability and multi-site support.
From Visitor Data to Management Action
Retail Example:
High Traffic Does Not Always Mean Better Performance
1. Observation Weekend traffic increased by 18%, but conversion declined during peak hours.
2. Management Insight
Staffing coverage did not increase with visitor demand. *A possible contributing factor for management review.
3. Suggested action Review staffing allocation and customer engagement between 2pm and 5pm.
Mall Example:
When footfall does not convert equally across tenant categories
1. Observation A tenant category received consistently strong footfall exposure, but traffic-to-sales performance remained weak for three consecutive months.
2. Management Insight
The category may be attracting visibility without converting effectively, indicating a potential issue with product mix, promotion, customer fit or tenant execution.
3. Suggested action
Use category-level traffic and sales analysis to review tenant performance, provide support where needed and identify whether leasing or tenant-mix adjustments should be considered.