People Counting Is Every Business’ BusinessWhat is People Counting?
People counting is the measurement of the visitor traffic that flows into and within a premises, such as airport terminals or shopping centres, retail outlets, trade shows, exhibitions, galleries and cafes.
A basic method for counting traffic may involve hiring human auditors to manually tally the number of visitors who pass by a certain location. This labour-intense data collection can be laborious, inaccurate and expensive for venue owners and business managers.
Now, with the support of new technologies, such as digital video and thermal imaging, provide the means to calculate, measure, analyse and report customer behavioural data. The pedestrian flow data provides an in-depth analysis for users to improve performance and to maximise ROI.
