People Counting Is Every Business’ Business

People counting is the process of quantifying the foot traffic entering and moving within a specific location, encompassing places like airports, shopping centers, retail stores, trade shows, exhibitions, galleries, and cafes.

Traditionally, this involved manual counting by human auditors, who would tally the number of visitors passing through a designated area. However, this method is labor-intensive, prone to inaccuracies, and often costly for venue owners and business managers.

In recent times, advancements in technology, such as digital video and thermal imaging, have enabled more accurate and efficient means of collecting, measuring, analyzing, and reporting customer behavior data. These technologies provide valuable insights into pedestrian flow, empowering users to enhance performance and optimize return on investment (ROI).