🛍️Discover how physical retail stores can track customer behavior like e-commerce. Learn how Skywave’s footfall analytics turn in-store visits into actionable insights.

The Analytics Gap Between Online and Offline

Online retailers live and breathe analytics. Every click, bounce, and session is measured, analyzed, and optimized. But here’s the reality: despite the noise around e-commerce, over 70% of retail revenue still comes from physical stores.

Yet most brick-and-mortar stores are still operating blind.

That’s changing — fast.

What Physical Stores Can Now Track

Thanks to advances in people counting and in-store analytics, physical retail spaces can now measure:
– Foot traffic (entry counts)
– Gender & Age demographics
– Dwell time by zone
– Heatmaps of popular store areas
– Peak traffic hours and days
– Turn-in rate (customers who walking by a physical store who decide to enter and browse.)

It’s like bringing Google Analytics to your storefront.

A Data-Driven Retail Mirror

In e-commerce:
– Bounce rate tells you if your landing page is working.
– Dwell time shows product interest.
– Conversion rate measures effectiveness.

In physical stores:
– Turn-in rate = bounce rate
– Zone dwell time = page engagement
– Walk-ins vs. purchases = conversion rate

The difference? Many stores just aren’t tracking it yet.

Skywave Brings Smart Analytics to Physical Retail

Skywave’s AI-powered people counting and gender analytics systems give store operators a clear picture of customer behavior:
– Understand who’s entering your store (age & gender profiling)
– See where they go, and how long they stay
– Identify underperforming zones in real-time
– Support merchandising and marketing with data-backed decisions

Whether you’re running a flagship store or 200+ branches across the region, Skywave gives you insights that rival any e-commerce dashboard.

Turn Foot Traffic into Real-Time Strategy

You wouldn’t run an online store without analytics — so why settle for guesswork in-store?

📈 Bring e-commerce insights to your physical retail experience.

🔗 Let’s talk: https://skywave.com.sg/contact