Retail teams often celebrate high traffic days. More people through the door should mean more sales — right? Not always. Many stores with strong footfall still underperform, while others with lower traffic quietly deliver better results. The difference isn’t luck…
Sales Numbers Tell You What Happened — Not Why For decades, retailers have relied on one primary metric to judge success: sales.If revenue goes up, things must be working. If it goes down, something must be wrong. But as retail…
Why Long-Term Partnerships Still Matter in Retail Technology In a fast-moving tech world, a 28-year customer relationship is rare. For Skywave, it’s a testament to consistent service, evolving technology, and shared goals. One of our proudest examples is Northpoint City…
That display only helps if people see it You can build the most beautiful product display in the world — but if it sits in a “dead zone,” it won’t move inventory. Heatmaps and dwell-time analytics change that guesswork into…
Great marketing isn’t just creative — it’s strategic.And in malls, retail chains, and tourist attractions, timing and placement are everything. With footfall forecasting, marketers can finally predict when and where visitors will be — long before a campaign even starts.…
Two stores with the same sales figures might be performing very differently – depending on how many people walked in.That’s why top retailers are now rethinking what “good performance” really means. It’s not just about sales anymore – it’s about…
Retail campaigns are expensive — from mall-wide activations and seasonal sales to store-specific product launches. Yet too often, marketers measure success only through sales numbers or gut feel. The missing link? Foot traffic data. With people counting and advanced analytics,…
A Promise of Reliability, Proven Over 28 Years When malls, retailers, or attractions invest in people counting systems, they’re not just buying hardware – they’re trusting a partner to deliver data they can rely on for years. At Skywave, we’ve…
For decades, retail success revolved around one strategy: secure a big-name anchor tenant. These household brands would draw in shoppers, who would then explore the rest of the mall. But times have changed. Today, consumer behavior is more fragmented, competition…
